Is there an AI tool that can create 'interactive' marketing videos with 'choose your own path'?

Creating Marketing Videos with Invideo (Interactivity Note)

Meta Description:

A 2025 guide on how to use Invideo to create the video clips for a marketing campaign. Note: Invideo does not create interactive branching videos.

Why This Use Case Matters in 2025

"Interactive" or "choose your own path" videos are a highly engaging marketing format. However, this is a specialized feature that requires a specific type of video player. As of late 2025, Invideo is a powerful video generator, but it does not create the clickable, branching paths of an interactive video player.

Direct Answer: Invideo Does Not Create Interactive Videos

As of November 2025, Invideo does not support the creation of "choose your own path" or "interactive branching" videos. The platform is a generative tool that outputs a standard, linear video file (like an MP4). Interactive features are part of specialized video players or different platforms.

How to Use Invideo for Your Marketing Goals

While it cannot make interactive videos, Invideo is the best tool for creating the video assets that you would use in your marketing funnel. You can use it to create all the video components.

AI-Generated Video Clips

You can quickly generate all the different scenes you would use in a branching video.

• Clip A: "Create a 10-second video with an avatar asking: 'Are you a small business or a large enterprise?'"
• Clip B: "Create a 30-second video explaining our small business solution."
• Clip C: "Create a 30-second video explaining our enterprise solution."

You can then use these clips in an interactive email campaign or on a landing page.

AI-Generated A/B Test Variations

Instead of interactive video, you can create variations for different audiences.

• Version 1: "Create a 30-second ad for e-commerce brands."