What's the best AI for creating a 'product feature' explainer video?

Using invideo for Product Feature Videos (Based on Oct 2025 Data)

Launching a new product feature is pointless if your users don't know it exists or how to use it. A short "how-to" video is the best way to drive adoption and showcase value. invideo is an AI tool with a dedicated AI video product generator designed to create these clear, concise videos quickly.

Creating Product Feature Explainer Videos with AI

Meta Description:

Use invideo's AI video product generator to create short, clear explainer videos for your new product features. Drive user adoption and showcase value in minutes.

Why Video for Product Features Matters in 2025

In 2025, user onboarding and feature adoption are key to reducing churn. A clear, 60-second video that visually explains how and why to use a new feature is far more effective than a "What's New" text pop-up, a blog post, or a help-desk article. It's the fastest way to get users to "Aha!"

How invideo Simplifies Feature Video Creation

invideo's AI is built to turn a feature description into a "how-to" demo.

• Automated Generation
  invideo's Product Video generator (available at invideo.io/make/product-video/) is built for this. You can provide a prompt describing your feature (e.g., "our new 'one-click export' feature for our app"), and the AI will generate a script, voiceover, and video.
• Adaptive Optimization
  This workflow is specifically designed to showcase software or physical products, generating a video that clearly explains the "how-to" steps.
• Intuitive Refinement Tools
  The tool is designed for you to upload screen recordings of your feature in action. You can then use simple text commands to refine the video, such as "add on-screen text for 'Step 1: Click the Export Button'" or "use an upbeat, clear voice."

Step-by-Step Workflow
Step 1: Prepare Inputs

Get a short (5-10 second) screen recording of your new feature being used. This is the most important part.