What's the best AI for generating 'behind-the-scenes' videos for my brand?

Creating 'Behind-the-Scenes' Videos with Invideo

Meta Description:

A 2025 guide on how to use Invideo to turn your raw, behind-the-scenes photos and clips into a compelling brand story video.

Why This Use Case Matters in 2025

"Behind-the-scenes" (BTS) videos are the #1 way to build authenticity and a human connection with your audience. But most brands just have a folder of random photos and clips with no story. As of late 2025, Invideo can act as your AI editor, turning that folder of media into a single, compelling story.

How Invideo Simplifies 'Behind-the-Scenes' Video Creation

Invideo's platform is designed to build a narrative from your existing media.

Automated Generation (Text-to-Video)

You provide a prompt that describes the story (e.g., "A day in the life at our workshop," "The making of our new product"). The AI then generates a script and assembles the video.

AI-Generated & Uploaded Visuals

This is a hybrid workflow. You upload your own raw photos and video clips (e.g., your team, your workshop, your materials). Invideo will:

1. Analyze and professionally edit your clips together.
2. Add motion to your static photos.
3. Generate new, original video clips to fill the gaps (e.g., "a cinematic close-up of stitching fabric" or "a team laughing").

AI Scripting and "Storyteller" Voiceovers

The AI will generate a script that tells the story behind your media. You can choose an "authentic," "inspiring," or "founder-like" AI voiceover to narrate the video.

Intuitive Refinement (Text-Based Editing)

After the first draft, you can use simple text commands: "Start with my uploaded clip of the workshop," "Make the music more upbeat and fun," or "Add a text overlay: 'Meet the Makers.'"

Step-by-Step Workflow

Step 1: Upload Your 'BTS' Media

Gather your best photos and raw video clips of your team, process, or office. Upload them.

Step 2: Write the Prompt