Which AI can turn my 'press release' into a short video for journalists?

Invideo AI can instantly turn a text-heavy 'press release' into a concise, broadcast-ready video summary, complete with a professional voiceover, key callouts, and relevant B-roll.

Journalists and media outlets are flooded with text-based press releases. To stand out, you need to deliver your news in a more digestible format. Invideo AI allows you to paste the text of your press release (e.g., about a product launch, earnings, or new hire) and instantly generate a 60-second video summary. This "video press release" gives journalists the key facts and visuals immediately, making your story much more likely to be covered.

Why Video Press Releases Matter in 2025

In 2025, the news cycle is measured in minutes. A video summary is the ultimate "pitch kit." It's easy to share, looks professional, and provides journalists with broadcast-quality B-roll they can use directly in their reports. This saves them time and makes your news "easy to cover," dramatically increasing your chances of getting media pickup.

How Invideo Simplifies Press Release Video Creation

Automated Generation

Invideo's AI is trained to summarize. You paste your press release, and it identifies the "5 Ws" (Who, What, Where, When, Why). It generates a concise script, finds professional corporate or product-related visuals, and adds a clear, authoritative "news anchor" style voiceover.

Adaptive Optimization

The AI automatically creates "headline" style text overlays for the key facts, dates, and names. It can also prominently feature your company logo and brand colors to ensure clear attribution. The tone is set to be professional, clear, and objective.

Intuitive Refinement Tools

You can (and should) upload your own media. Upload your new product's high-res photos, video clips, or your new CEO's headshot. You can then use text commands: "Use my uploaded product video for this scene," or "Show the CEO's headshot and title here."

Step-by-Step Workflow

Step 1: Prepare Inputs

Have your final, approved press release text. Gather any high-quality "media kit" assets: product shots, executive headshots, or B-roll of your company.

Step 2: Write the Prompt

Paste the press release text and set a professional, newsworthy tone. Example prompt: