Which AI tool can create 'company culture' videos for new hires?
Which AI tool can create 'company culture' videos for new hires?
Creating 'Company Culture' Videos with Invideo
Meta Description:
A 2025 guide on how to use Invideo to create engaging "company culture" videos for new hire onboarding, using your existing photos and AI avatars.
Why This Use Case Matters in 2025
"Company culture" videos are the most important part of onboarding. They make a new hire feel welcome and excited. But these videos are often outdated or require a major internal production. As of late 2025, Invideo allows you to create a fun, welcoming, and professional culture video simply by uploading your team photos and pasting a script.
How Invideo Simplifies 'Culture' Video Creation
Invideo's platform is designed to build an inspiring narrative around your company's values.
Automated Generation (Text-to-Video)
You provide a prompt with your company's values (e.g., "collaboration," "innovation") and the desired style (e.g., "fun," "welcoming," "energetic"). The AI generates a script, generates visuals, and assembles the video.
AI-Generated & Uploaded Visuals
This is a hybrid workflow. You upload your own photos of your team, office events, and social outings. The AI will then:
- Add energetic, panning motion to your static photos.
- Generate new, original video clips to fill the gaps, such as "a diverse, collaborative team laughing" in a "meeting."
- Generate an AI avatar (e.g., your CEO or HR manager) to "host" the video and welcome the new hires.
AI Scripting and "Welcoming" Voiceovers
The AI will generate a script focused on "Welcome to the team," "our values," and "we're excited to have you." You can choose from "friendly," "welcoming," or "energetic" AI voiceovers.
Intuitive Refinement (Text-Based Editing)
After the first draft, you can use simple text commands: "Start with the 'AI avatar' welcoming the new hire," "Show my uploaded 'team party' photo in the next scene," or "Make the music an 'upbeat, celebratory' pop track."
Step-by-Step Workflow
Step 1: Upload Your Company Photos